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Pakistan's Most Ordered
Trusted by 100,000+ customers — 60,000+ orders delivered across Pakistan
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The Effect Online
Rs.4,499.00Rs.5,749.00
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The Effect Online
Rs.3,999.00Rs.5,650.00
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The Effect Online
Rs.1,749.00Rs.2,999.00
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BEST VALUE
More Beauty, Less Price
Pakistan's favourite gift bundles — get 3x the products at up to 40% off. Gift-ready packaging included!
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The Effect Online
Rs.2,649.00Rs.2,949.00
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The Effect Online
Rs.2,649.00Rs.2,949.00
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JUST DROPPED
Fresh From The Box
Be the first to own it — new products added weekly from 35+ top international brands
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The Effect Online
Rs.3,999.00Rs.5,650.00
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FAN FAVOURITES
The Ones Everyone's Buying
These products have 1000+ orders each — Pakistan's most re-ordered beauty picks
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BUDGET BEAUTY
Glow Without Going Broke
Premium beauty under Rs 1999 — because looking amazing shouldn't cost a fortune
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The Effect Online
Rs.1,749.00Rs.2,999.00
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STEAL THE DEAL
Under Rs 999 — Yes, Really
Authentic products, unbeatable prices. Stack your vanity without emptying your wallet
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VIRAL ON TIKTOK
As Seen On TikTok
Real customers, real results — watch why Pakistan loves The Effect
VISIT US IN PERSON
Our Physical Outlet
Come visit us — touch, feel and try before you buy
✅ 100% Authentic
💰 COD Available
📍
Address
Shop No 25, Nadir Plaza, Opposite Tehzeeb Bakers, Satellite Town, Rawalpindi
🕐
Hours
Mon – Sat: 10 AM – 8 PM
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